#targetsummit
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Moscow
Mobile product & marketing conference
1 November 2018
Video
last conference
Main
Speakers
Speakers Tags
main hall
small hall
Manager Client Solutions
Facebook
Ekaterina
Nazarova
Senior Sales & Business Development Manager
Appnext
Alex
Lyhovez
CMO
Joom
Yuri
Ivanov
App Growth Manager
Shpock
George
Natsvlishvili
Analyst
ZeptoLab
Maria
Paskevich
COO
Сardsmobile
Filipp
Shubin
Growth expert
ex. Tviz
Denis
Martyntsev
Head of Mobile
Social Discovery Ventures
Olesya
Kuznetsova
UA Team Lead
Netmarble
Taehun
Kim
Head of UA Team of Games Division, Mail.Ru Group
Mail.Ru Group
Nikita
Okan
Global Marketing Director
Elex
Mandy
Dai
Head of sales Department via electronic channels
Sovest
Vladimir
Sirotkin
VP, Strategic Partnerships
Youappi
Meiry
Vaknin
Event
Schedule
10:00 - 11:00
Registration of participants and morning coffee
13:00 - 13:30
Discussion panel about App Strore Optimization
13:30 - 14:00
How to be a Head of Marketing. Personal experience of the thorny path.
Varvara Semenikhina
14:00 - 15:00
Lunch
Event
Schedule
10:00 - 11:00
Registration of participants and morning coffee
11:00 - 11:10
Conference opener
11:10 - 11:30
Mobile marketing industry. View from the outside
Sergey Yavetsky
Founder
Target Summit
11:30 - 12:00
Video in performance marketing. How it works on Facebook & Instagram
Ekaterina Nazarova
Manager Client Solutions
Facebook
Description
Mobile attention doesn't discriminate between brand and DR. It’s time to embrace video. Use video at every stage of the consumer journey: Generate demand with video, Acquire customers with video, Drive sales online and in stores with video.
Close description
12:00 - 12:30
App Economy 2.0 - Unlocking a New App Revenue Stream
Alex Lyhovez
Senior Sales & Business Development Manager
Appnext
12:30 - 13:00
Why is App Store Optimization Important?
George Natsvlishvili
App Growth Manager
Shpock
Description
Shpock, one of the most downloaded classifieds apps across Europe. Launched in 2012, the startup has led the trend of mobile second hand shopping in Germany and Austria before creating a similar impact in the UK, Italy, Sweden and Norway.
Close description
13:00 - 13:30
LTV vs CPPU or how to understand that you are in profit
Nikita
Okan
Head of UA Team of Games Division, Mail.Ru Group
13:30 - 14:00
Economy of attracting users
Filipp Shubin
COO
Cardsmobile
Description
Wallet App – the only one app that aggregates all types of plastic cards: loyalty cards, bank cards, transport cards, coupons and gift certificates. Leader in loyalty cards aggregation in CIS.
Close description
14:00 - 15:00
Lunch
15:00 - 15:30
Discussion panel: User Acquisition & Retargeting in 2019, what will works?
Taehun Kim
UA Team Lead, Netmarble
Mandy Dai
Global Marketing Director, Elex
Meiry Vaknin
VP, Strategic Partnerships
15:30 - 16:00
Must have tools for mobile marketing for the financial products
Dmitry Vdovin
Head of sales Department via electronic channels
Sovest
Description
"Sovest" is a fin-tech project launched by QIWI at the end of 2016. This is the first interest-free installment card that allows you to buy goods in more than 50,000 stores in installments for up to 12 months without interest and overpayments.
Close description
16:00 - 16:30
Discussion panel about video advertising: influencers, tv advertising and product placement
16:30 - 17:00
Automation of advertising campaigns
Yuri Ivanov
CMO
Joom
17:00 - 17:30
TBC
Olesya Kuznetsova
Head of Mobile
Social Discovery Ventures
17:30 - 18:00
Gamedev analysts, or how to measure fun?
Maria
Paskevich
Analyst
Zeptolab
Description
ZeptoLab is a Russian video game developer best known for developing the Cut the Rope series, which has been downloaded more than 400 million times since its release and can be played on major platforms including Android, iOS, Windows Phone, HTML5 Internet browsers, OS X, Nintendo DSi and Nintendo 3DS
Close description
18:00 - 18:20
App Growth & Marketing Awards
18:20 - 18:30
Conference closing
18:30 - 21:00
Networking
Conference
Tickets
Exhibition &
keynotes | Early Bird

This type of tickets only for representatives of mobile products and brands.
The ticket price includes:
- Visiting the exhibition and reports
- Coffee-break


90 eur
Full attendee |
Early bird

This type of tickets only for representatives of mobile products and brands.
The ticket includes:
- Visiting the exhibition and keynotes
- Coffee-break
- Lunch
- Participation in the party


130 eur
Executive |
Early bird

Ticket for representatives of mobile applications, games and brands
The ticket price includes:
- Visiting the exhibition and keynotes
- Coffee-break
- Lunch
- Participation in the party
- Ticket to a closed event with speakers and C-level conference participants.

200 eur
Agencies & Service
Providers | Early bird

The ticket is for representatives of Agencies or Service Providers
The ticket price includes:
- Visiting the exhibition and keynotes
- Coffee-break
- Lunch
- Participation in the party

250 eur
Networking
dinner
31 October at 19 00 in the Stage restaurant (Sadovaya-Kudrinskaya Street, 6c1) will be a traditional VIP dinner for speakers, partners and participants with a premium ticket. There will be an informal atmosphere, live music and interesting cocktails, which have a relaxed conversation and new acquaintances.
Video
from last VIP dinner
Mary
General questions
Mark
General questions
Sergey
Partnerships questions
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