#targetsummit
About Us
RU EN
Language
Scroll down
Moscow
Mobile product & marketing conference
1 November 2018
Video
last conference
Main
Speakers
Speakers Tags
main hall
small hall
Manager Client Solutions
Facebook
Ekaterina
Nazarova
Senior Sales & Business Development Manager
Appnext
Alex
Lyhovez
CMO
Joom
Yuri
Ivanov
App Growth Manager
Shpock
George
Natsvlishvili
Analyst
ZeptoLab
Maria
Paskevich
COO
Сardsmobile
Filipp
Shubin
Growth expert
Growhorse
Denis
Martyntsev
Head of Mobile
Social Discovery Ventures
Olesya
Kuznetsova
UA Team Lead
Netmarble
Taehun
Kim
Head of UA Team of Games Division, Mail.Ru Group
Mail.Ru Group
Nikita
Okan
Global Marketing Director
Elex
Mandy
Dai
Head of sales Department via electronic channels
Sovest
Vladimir
Sirotkin
VP, Strategic Partnerships
Youappi
Meiry
Vaknin
CEO & founder
KB Production
Vitaly
Kozlov
Head of Mobile Marketing
ABBYY
Mikhail
Shubin
Head of Product
Sports.ru
Ivan
Frolov
CEO & co-founder
ASOdesk
Sergey
Sharov
Co-founder
Windy App
Anton
Frolov
Aso manager
Zimad
Veronica
Volchok
COO
Borscht
Nikita
Grigorovich
Blogger
TikTok
Alexey
Savko
Founder
Production center PC
Rustem
Bogdanov
Blogger
YanGo
Yan
Gordienko
Event
Schedule
10:00 - 11:00
Registration of participants and morning coffee
12:00 - 13:00
Workshop about Appstore Search Optimisation
Sergey Sharov
Co-founder & CEO
ASODesk
13:00 - 13:30
Discussion panel about App Strore Optimization
Mikhail Shubin
Head of Mobile Marketing,
ABBYY
Sergey Sharov
CEO & co-founder,
ASOdesk
Vitaly Kozlov
CEO & founder,
KB Production
George Natsvlishvili
App Growth Manager,
Shpock
Veronica Volchok
Aso manager, Zimad
13:30 - 14:00
How to be a Head of Marketing. Personal experience of the thorny path.
Varvara Semenikhina
Head of Marketing
Yandex Media Services
14:00 - 15:00
Lunch
15:00 - 15:30
Story about Windy App.
Anton Frolov
Co-founder
Windy App
Description
WINDY APP is a well-designed wind and weather forecast app with over 40 features. Designed with love for surfers, sailors, windsurfers, fishers and other outdoor enthusiasts. Our 3’000’000 users community is always in search of wind and optimal weather conditions. Join us and you will never miss a great day of doing what you love the most. Chat with million wind addicts. Ask locals about current weather conditions. Get in touch with people on the spot.
Close description
15:30 - 16:00
UGC as an audience retention tool. Why microsommite more effective with UA?
Ivan Frolov
Head of Product
Sports.ru
16:00 - 16:30
How to build a Growth Team to hack growth quickly, amicably, in an organized way
Denis Martyntcev
Growhorse
Event
Schedule
10:00 - 11:00
Registration of participants and morning coffee
11:00 - 11:10
Conference opener
11:10 - 11:30
Mobile marketing industry. View from the outside
Sergey Yavetsky
Founder
Target Summit
11:30 - 12:00
Video in performance marketing. How it works on Facebook & Instagram
Ekaterina Nazarova
Manager Client Solutions
Facebook
Description
Mobile attention doesn't discriminate between brand and DR. It’s time to embrace video. Use video at every stage of the consumer journey: Generate demand with video, Acquire customers with video, Drive sales online and in stores with video.
Close description
12:00 - 12:30
App Economy 2.0 - Unlocking a New App Revenue Stream
Alex Lyhovez
Senior Sales & Business Development Manager
Appnext
12:30 - 13:00
Why is App Store Optimization Important?
George Natsvlishvili
App Growth Manager
Shpock
Description
Shpock, one of the most downloaded classifieds apps across Europe. Launched in 2012, the startup has led the trend of mobile second hand shopping in Germany and Austria before creating a similar impact in the UK, Italy, Sweden and Norway.
Close description
13:00 - 13:30
LTV vs CPPU or how to understand that you are in profit
Nikita
Okan
Head of UA Team of Games Division, Mail.Ru Group
13:30 - 14:00
Economy of attracting users
Filipp Shubin
COO
Cardsmobile
Description
Wallet App – the only one app that aggregates all types of plastic cards: loyalty cards, bank cards, transport cards, coupons and gift certificates. Leader in loyalty cards aggregation in CIS.
Close description
14:00 - 15:00
Lunch
15:00 - 15:30
Must have tools for mobile marketing for the financial products
Vladimir Siroitkin
Head of sales Department via electronic channels
Sovest
Description
"Sovest" is a fin-tech project launched by QIWI at the end of 2016. This is the first interest-free installment card that allows you to buy goods in more than 50,000 stores in installments for up to 12 months without interest and overpayments.
Close description
15:30 - 16:00
Discussion panel: Death By a Thousand Deletes: How to Avoid the Dreaded Disengagement.
Ksenia Krasnova
CMO, 101XP
Mandy Dai
Global Marketing Director, Elex
Meiry Vaknin
VP, Strategic Partnerships
Description
App user acquisition strategy is the driving force behind all successful apps. You need to have users to generate revenue and market your game or app. Having users is also the social proof that potential users consider when downloading. At this moment in time, getting those users is becoming harder and harder. Developers are releasing more and more apps on the iOS App Store and Google Play Store every single day. This increase in competition means you need to have the best app user acquisition strategy possible. But developing these strategies can be time-consuming and you need all the time you can get. Successful apps and games don’t just happen by themselves. Join Taehun Kim from mobile game leader Netmarble, Mandy Dai from the popular science-fiction game Elex, and Meiry Vaknin from leading growth marketing platform YouAppi, as they answer these questions and explore proven best practices in global user acquisition. The trio will share success stories from around the world, including how to launch new apps in each region, the value of a strong team, and how best to use UA, brand video, rewarded video and re-engagement to your advantage.
Close description
16:00 - 16:30
Discussion panel about video advertising: influencers, tv advertising and product placement
Nikita Grigorovich
COO, Borscht
Dmitry Vdovin
Yan Gordienko
Blogger, YanGo
Rustem Bogdanov
Founder, Production center PC
Alexey Savko
Blogger, TikTok
16:30 - 16:50
User profiles: looking at your audience from a different angle
Ekaterina Shabanova
Marketing Manager
AppMetrica
16:50 - 17:20
Automation of advertising campaigns
Yuri Ivanov
CMO
Joom
17:20 - 17:50
Machine learning or how to buy traffic more efficiently?
Olesya Kuznetsova
Head of Mobile
Social Discovery Ventures
17:50 - 18:00
Conference closing
18:00 - 21:00
Networking party supported by Delivery Club
Conference
Tickets
Exhibition
& keynotes

This type of tickets only for representatives of mobile products and brands.
The ticket price includes:
- Visiting the exhibition and reports
- Coffee-break

110 euro since 29 of October 

110 eur
Full
attendee

This type of tickets only for representatives of mobile products and brands.
The ticket includes:
- Visiting the exhibition and keynotes
- Coffee-break
- Lunch
- Participation in the party


150 eur
Executive

Ticket for representatives of mobile applications, games and brands
The ticket price includes:
- Visiting the exhibition and keynotes
- Coffee-break
- Lunch
- Participation in the party
- Ticket to a closed event with speakers and C-level conference participants at 31 of October

220 eur
Agencies &
Service Providers

The ticket is for representatives of Agencies or Service Providers
The ticket price includes:
- Visiting the exhibition and keynotes
- Coffee-break
- Lunch
- Participation in the party

270 eur
Networking dinner
supported by Adjust
31 October at 19 00 in the Stage restaurant (Sadovaya-Kudrinskaya Street, 6c1) will be a traditional VIP dinner for speakers, partners and participants with a premium ticket. There will be an informal atmosphere, live music and interesting cocktails, which have a relaxed conversation and new acquaintances.
Video
from last VIP dinner
Mary
General questions
Mark
General questions
Sergey
Partnerships questions
About Us
RU EN
Language
#TS17.