#Targetsummit
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Moscow
Mobile product & marketing conference
11-12 April 2018
Video
last conference
Main
Speakers
Speakers Tags
main hall
yellow hall
CMO
Lab Cave Games
Juanjo
Monge
Growth Manager, Emerging markets
Google
Elizaveta
Elizarova
Manager, Mobile App Developer Sales EMEA
Google
Mathieu
Sneep
Head of Marketing Department
Airbnb
Julia
Nikitina
Media buying director
Mail.Ru Group
Yana
Morozova
VP of Advertising
Appnext
Kobi
Edelstein
Blogger
+100500
Maks
Head of Growth
Edadeal
Oleg
Dorozhok
Head of Marketing
Yandex
Varvara
Semenihina
Growth hacker
Edadeal
Marat
Zhanabekov
ASO & Localization
Aviasales
Ilia
Kukharev
Co-founder
Sticker.Place
Andrey
Nikiforov
Mobile Marketing Manager
Capital.com
Mikhail
Chernetsov
CEO
Rosfines
Georgii
Mogilevtsev
CEO&Founder
Wachanga
Maxim
Kolpakov
Head of Performance Marketing
Yandex.Taxi
Eugene
Bikin
Influencer Marketing Team Lead
Zorka.Mobi
Regina
Tsvyrava
Senior Marketing Manager
Yandex.Taxi
Vladimir
Solosin
Senior PR & Marketing Manager
ZeptoLab
Olga
Antsiferova
Founder
Outmarketing
Anton
Shayakhov
CEO
Maps.me
Eugene
Lisovskiy
User Acquisition Lead
Game Direction Mail.Ru Group
Anastasia
Milutina
CEO & Founder
Blackbears
Oleg
Kapitonov
Head of Monetization
SkyEng
Ksenia
Petrova
Head of brands and agencies development
Aitarget
Bulat
Lambaev
Head of User Acquisition
Scentbird
Oleg
Popov
Product owner
AppMetrica
Alexander
Lukin
Leading Account Manager
myTarget
Olga
Chvanova
Head of Customer Service Department
myTarget
Ruslan
Osin
Head of Performance Marketing
Delivery Club
Oleg
Haustov
CEO
Sports.ru
Dmitriy
Navosha
Head of Group
Yandex.Mediaservices
Maria
Sorokina
Mobile Marketing Manager
Cian
Melkon
Melkonyan
Manager Client Solutions
Facebook
Ekaterina
Nazarova
Analyst
Devtodev
Vera
Karpova
Head of Mobile Marketing
Lamoda
Oxana
Filatova
Head of Tеch
Go Mobile
Alexander
Klishev
Analytical Consultant
Google
Arseniy
Alikhanov
Co-founder
Mobio
Sergey
Konovalov
CMO
Httpool
Evgeniy
Kozlov
Head of Monetization and Analytics
Department of Global Operation of Games Mail.RU Group
Vasiliy
Shushval
Account Manager
Httpool
Ekaterina
Besedina
Creative Director
Picturer
Artem
Koblov
10:00 - 11:00
Registration of participants and morning coffee
12:00 - 12:30
LTV: subtleties, pitfalls and life hacks.
Vera Karpova
Analyst
Devtodev
Description
The LTV metric is important to many: SaaS, e-commerce, games. It's useful count under both the signature model and microtransactions. AT In this report, we will talk about the specifics of calculating LTV (CLV) for different business models, the subtleties of different methods counting.
Close description
12:30 - 13:00
Quick mobile health diagnostics for free-to-play project
Vasiliy Shushval
Head of Monetization and Analytics
Department of Global Operation of Games Mail.RU Group
13:00 - 13:30
Discussion about analytical tools in 2018 - which is better?
13:30 - 14:00
Practical case from myTarget in cooperation with CIAN
Ruslan Osin
Head of Customer Service Department
myTarget
Melkon Melkonyan
CIAN
Mobile Marketing Manager
14:00 - 15:00
Lunch
15:00 - 16:00
Workshop on attracting mobile traffic
Sergey Konovalov
Co-founder
Mobio
16:00 - 16:30
Best practices in App Promo from Google
Elizaveta Elizarova
Growth Manager, Emerging markets
Google
16:30 - 17:00
Launching an engaging promotion for MAP campaigns on Twitter
Ekaterina Besedina
Account Manager
Httpool
10:00 - 11:00
Registration of participants and morning coffee
12:00 - 12:30
A few seconds to convince your customer.
Anton Shayakhov
Founder
Outmarketing.ru
12:30 - 13:00
Mistakes when creating a product
Georgii
Mogilevtsev
CEO
Rosfines
13:00 - 13:30
How to set prices and work with subscriptions
Ksenia Petrova
Head of monetization
Skyeng
13:30 - 14:00
Grow 10 times, by localizing the app
Maxim Kolpakov
CEO
Wachanga
14:00 - 15:00
Lunch
15:00 - 15:30
Discussion about ASO in 2018 - what works?
Ilia Kukharev
Maxim Kolpakov
15:30 - 16:00
From idea to featuring in the App Store: how I was doing a mobile game
Artem Koblov
Creative Director
Picturer
16:00 - 16:30
The future of myTarget advertising platform
Olga Chvanova
Leading Account Manager
myTarget
16:30 - 17:00
RevShare, which we deserved: how to work on this model.
Alexander Klishev
Head of Tеch
Go Mobile
10:00 - 11:00
Registration of participants and morning coffee
10:50 - 11:00
Opening of the conference
Sergey Yavetsky
Founder
Target Summit
11:00 - 11:30
How people use their smartphones for Travel, Finance and Shopping activities?
Elizaveta Elizarova
Growth Manager, Emerging Markets
Google
11:30 - 12:00
App Economy 2.0 - Unlocking a New App Revenue Stream
Kobi Edelstein
VP of Advertising
Appnext
12:00 - 12:30
How to search for multiple growth points. From online to offline and back.
Maria Sorokina
Head of Group
Yandex.Mediaservices
12:30 - 13:00
Antifraud. How we cut off bad traffic sources and optimize the campaign in real time.
Alexander Lukin
Product Owner
Appmetrica
13:00 - 13:30
ML-based product and marketing tuning
Marat Zhanabekov
Growth hacker
Edadeal
13:30 - 14:00
Performance as a service: non-standard tasks and experiments in performance marketing
Vladimir Solosin
Senior Marketing Manager
Yandex.Taxi
14:00 - 15:00
Lunch
15:00 - 15:30
LTV-based performance: how to stop buying useless installs
Oleg Haustov
Head of Performance Marketing
Delivery Club
15:30 - 16:00
Why your advertising campaigns can't pay off?
Anastasia Milutina
User Acquisition Lead
Game Direction Mail.Ru Group
16:00 - 16:30
Advertising on Facebook. Discussion in VR by Aitarget and Scentbird
Oleg Popov
Head of User Acquisition
Scentbird
Bulat Lambaev
Head of brands and agencies development
Aitarget
16:30 - 17:00
Discussion panel: User Acquisition & Retargeting in 2018, what works?
Eugene Bikin
Oxana Filatova
Alexey Pisarevskiy
17:00 - 17:30
Bold tactics in mobile marketing, bringing high results.
Evgeniy Kozlov
CMO
Httpool
17:30 - 17:50
The drawing of prizes from partners
17:50 - 18:00
Closing of the conference
10:00 - 11:00
Registration of participants and morning coffee
11:00 - 11:10
Conference opener
11:10 - 11:30
Mobile marketing industry. View from the outside
Sergey Yavetsky
Founder
Target Summit
11:30 - 12:00
Does Machine Learning really work for Advertising?
Arseniy Alikhanov
Analytical Consultant
Google
12:00 - 12:30
Advertising market: key trends & figures
Yana Morozova
Media buying director
Mail.Ru Group
12:30 - 13:00
What a great ASO can do for you?
Juanjo Monge
CMO
Lab Cave Games
13:00 - 13:30
The importance of working with ratings and reviews in the App Store / Google Play and their impact on conversion
Ilia Kukharev
ASO & Localization
Aviasales
13:30 - 14:00
What we learned from the launch of global projects. Sports.ru case.
Dmitriy Navosha
CEO
Sports.ru
14:00 - 15:00
Lunch
15:00 - 15:30
Discussion panel: Influencers is the new source of traffic, isn't?
Regina
Tsvyrava
Mikhail
Chernetsov
Maks
+100500
Olga
Antsiferova
Varvara
Semenihina
15:30 - 16:00
The battle for retention in games
Oleg Kapitonov
CEO
BlackBears.mobi
16:00 - 16:30
Instagram Stories: Inspire Action
Ekaterina Nazarova
Manager Client Solutions
Facebook
16:30 - 17:00
Startup within a startup: launch of emerging markets
Julia Nikitina
Head of Marketing
Airbnb
17:00 - 17:30
Happy Hour by Appnext
17:30 - 18:00
The future of communication. How new tools change the communication between the user and brands.
Andrey Nikiforov
Co-founder
Sticker.Place
18:00 - 18:30
Remarketing + CRM: efficient work with the current user base
Oleg Dorozhok
Head of Growth
Edadeal
18:30 - 19:00
Product DNA and development tasks prioritization.
Eugene Lisovskiy
CEO
MAPS.ME
Description
Short Description: ● Product DNA – your strategy and positioning. ● Users Feedback and product analytics: how to fill up your product pipeline. ● Key priorities in product development: how to stay focused.
Close description
19:00 - 22:00
Networking party supported by Mobisharks
Conference
Tickets
Mobile Apps, Games
& Brands

This type of tickets only for representatives of mobile products and brands.
The ticket includes:
Two days of keynotes
Coffee breaks, lunches
Participation in a party
Access to the networking-bot
All videos from conference


150 eur
Service
Providers/Agencies

This type of tickets only for representatives of service providers and agencies.
The ticket includes:
Two days of keynotes
Coffee breaks, lunches
Participation in a party
Access to the networking-bot
All videos from conference

200 eur
Startup
ticket

Если вы делаете мобильный продукт и находитесь на старте, вы можете подать заявку на бесплатное участие. Для этого нужно выбрать билет для стартапа и заполнить все поля. После этого, мы обязательно рассмотрим ваше участие.

0 eur
Networking dinner
supported by Mobio
10 April at 19 00 in the Stage restaurant (Sadovaya-Kudrinskaya Street, 6c1) will be a traditional VIP dinner for speakers, partners and participants with a premium ticket. There will be an informal atmosphere, live music and interesting cocktails, which have a relaxed conversation and new acquaintances.
Video
from last VIP dinner
Mary
General questions
Mark
General questions
Sergey
Partnerships questions
About Us
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Language
#TS17.